Posts tagged ‘Podcast’

February 3rd, 2011

Content Marketing – Start a Blog?

I was inspired to write this article while I was listening to a Copyblogger podcast with Robert Bruce and Copyblogger founder Brian Clark (weekly podcasts can be found for free on iTunes) – highly suggested!

Copyblogger is a website (podcast etc.) that teaches us how content marketing works. Something Brian said that is very simple but summarizes content marketing is “Give away valuable content and sell something related.”

As my readers know I am very passionate about blogging. I am a walking blogging billboard. I need to start keeping track of my ‘conversion rate’ – the statistics of my friends and family that were not bloggers, and now are! My friends that are setting up blogs are either understanding the rewards of blogging, or just sick of me talking about blogs so they set one up to shush me. Either way I am happy with the outcome.

Create a coffee bean blog and sell travel mugs. Create a music blog and sell rock band tshirts. Create a photo blog and sell frames. If you pick something that you are passionate about you can make it work.

The market is not saturated. I am a prime example – there are soooo many marketing bloggers, but yet I have carved out my niche and am benefitting greatly because of my blog. Telling me that you won’t start your blog on politics because there are so many out there already is like saying “why learn – there are already enough smart people out there”. The potential of blogging, and establishing yourself as an online resource is very exciting and has such huge (and proven!) success.

I recommend signing up for Copybloggers newsletter – http://www.copyblogger.com/ (enter your email address in top right hand corner).

Get inspired to blog today!

CategoryBlogging | Comment2 Comments »

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April 26th, 2010

Mitch Joel and the Media Hacks Must-Listen-To-Podcast

Mitch is a published author (Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone) and runs Twist Image, a Marketing firm out of Montreal. Mitch produces some of the best marketing and tech content out there, his blog: http://www.twistimage.com/blog/

My favourite content that Mitch produces is a podcast called Media Hacks (free to download from iTunes or listen to from his site http://www.twistimage.com/podcast/ – make sure you look for the Media Hacks casts…).

He now has three different podcasts, but Media Hacks is my must-listen-to-cast.

Media Hacks has five core individuals (Mitch Joel, Chris Brogan, C.C. Chapman, Hugh McGuire and Julien Smith) that join a conference call, and they essentially have a “fire-side” chat about what is happening in marketing and tech. Watch out though, this is not necessarily a cast rated for the whole family, depending on who’s on the call there can be a stream of (often hilarious rants by @julien) curse words.

Mitch will be in Calgary on June 14, 2010 at the Art Of Marketing “Innovation and Marketing Conference” at the Epcor Center. http://bit.ly/aRsmCX

Hope you enjoy it all,

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

CategoryMarketing Book Review, Podcasting | CommentNo Comments »

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January 8th, 2010

Blogging Perfects Your Craft

This week as I listened to a Media Hacks Podcast by Mitch Joel of Twist Image (www.TwistImage.com), I realized that writing a blog is a task that hones your skills, knowledge and mind.

When chatting with a friend today (can I say “chatting with a friend” even though we were emailing each other?) I told her that blogging was like therapy. Although my blog is not really a personal journal of my life like some great blogs are, the writing of my articles makes me stop, be silent (it’s the one time I turn my ipod off) and I get grounded to what is going on around me. I stop reading tweets, emails, answering the phone and I close IM.

The silence then turns into sounds of the keys on the keyboard (lots of sounds as I hit the backspace button more than anything) as I write my next blog post. Blog posts looks easy (I bet some are) – just like chocolate chip cookies look easy to make, but there is thought and effort that goes into each post or batch of cookies. Writing and blogging perfects your craft – whatever your craft or passion is, be it cooking, politics or ant farms. It’s like we have mini essays that are due everyday – we think… do some research… draft…. redraft then POST!

The learning that each blogger gets from the writing experience is why bloggers blog – well maybe not for everyone, but I am sure that bloggers that blog for fame or other reasons have also learnt a lot from the hours they spent writing.

So continue to blog, followers or no followers, and if you are not blogging but you are thinking about it – just jump right in and figure it out as you go. The learning awaits you!

For great info on Blogging check out: Liz Stauss http://www.successful-blog.com/

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

CategoryBlogging, Podcasting | CommentNo Comments »

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January 6th, 2010

5 Reasons To Attend: “Julien Smith On Social Capital, Trust Agents and the New Tribe” January 18th, Calgary

(yes Calgary, that’s not a mistake)

Five Top Reasons to Attend:

  1. Julien Smith (according to his Twitter Profile) is a successful speaker, author and blogger.
  2. Julien co-authored the book “Trust Agent”s with Chris Brogan, which hit the New York Time Bestseller list and it was also chosen as one of the best 10 Business Books of 2009.
  3. The Event has no charge = free!
  4. Julien Smith joined Twitter on Oct 23 2006, I wonder who else was on Twitter then?
  5. Julien is entertaining and knowledgeable – check out a podcast from Media Hacks.

“Third Tuesday Calgary” has put this event together. They state: 
“Julien will be sharing his insights into the nature of social capital, the role of trust agents and how we can form tribes with others who care about the things we care about. In Julien’s words: “We will never need more advertising. We will always need more community, and tighter links between those we care about. Learning to build tribes using the new radios has never been more important, and understanding social capital has never been more valuable.”

Meetup Group: http://www.meetup.com/third-tuesday-calgary/calendar/12219704/

Podcasts

I have promoted these podcast before – they are very good. They are free, timely (one a week) and Mitch Joel has a variety of people on his “show”.

Julien frequently provides his views on Mitch Joel’s Six Pixel’s of Separation Podcasts- the “Media Hacks” versions.

You can download them for FREE in iTunes or from www.twistimage.com/podcast

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

CategoryUncategorized | CommentNo Comments »

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