Archive for ‘Uncategorized’

November 13th, 2011

Third Tuesday Calgary Meetup – Changing Stock Prices One Tweet at at Time, Nov 17th 2011

A special Third Tuesday Meetup (social media club) event is coming up this week on November 17, 2011.

Being tagged as #OccupyMelrose, this month’s topic is tagged as “Changing Stock Prices One Tweet at at Time”.

Although Third Tuesdays have been free in the past, this month it looks like the organizers are changing it up a bit. The fee is $15.00 and it includes two drinks and “plenty” of shared appetizers.

This month’s speaker; Howard Lindzon is the co-founder of StockTwits – the fastest growing social media network for credible traders and investors who share real-time ideas and information.

Howard is also the Managing Partner of Social Leverage. He has over 20 years of experience in the financial community, he created Wallstrip and more than 400 original web video shows.

Register here. Everyone is welcome!

Follow the chatter about the meetup with Twitter hashtag #TTyyc

Have fun.

March 16th, 2010

The Rise of the Geeks

Is it me or have Geeks become the new new cool?

Geeks are making their mark in the marketing arena. Since marketing has gone online in the form of websites and social media the need for geek inclusion in marketing implementation plans and even creation of marketing plans has sky rocketed.

Highly skilled techy geeks are now advising businesses on how to increase website visits, how to install social media plugins like Sociable (www.push.cx/sociable) on your website and advising peeps on what the best blogging software is.

The more time I spend online the more I see geeks flaunting their geekiness. There are 47,922 Twitter profiles with the work “geek” in them.

One definition of a geek is “An expert in a technical field, particularly to do with computers.”

Online presence and maintenance can be challenging – so if you know a geek that gets the stuff you don’t – treat them well, they are the new cool.
Cheers to all the geeks out there – this is your time.

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

January 22nd, 2010

Doing it Helps Your Network, with Julien Smith

I had the pleasure to see Julien Smith (@julien / co-author of Trust Agents) last Monday night. He spoke to a group of about 30 social media types in Calgary – hosted by “Third Tuesday” (http://www.meetup.com/third-tuesday-calgary/). I find Julien very passionate about what he does, he is surprisingly young and loves to swear – a perfect combination for a informative and entertaining time.

He spoke to us about the benefits of building social capital – aka “building a tribe.”

Something that he said struck a cord with me “If you don’t do it – your network won’t do it either”. He was speaking about getting out and doing things, meeting people, taking risk.

Julien pushed us to believe that our choices in life affect our friends – okay I agree on many levels. But what he really pushed is that if we open ourselves up – and essentially say YES to more things rather than NO, our friends will in turn start saying YES more often.

So why the heck is saying YES a good thing? If you haven’t seen ‘Yes Man’ with Jim Carey – go see it! He says YES to everything, and what happens is he experiences a lot of really fun and crazy things and he meets a lot of pretty cool people.

This hit home for me. A good friend of mine has decided to sign up for her second mini-triathlon. She asked me to do it with her about 5 times. Seeing as I don’t have a bike, I don’t know how to swim properly and I am not a great runner – I said “hell no!”.

There are always excuses to why we can’t do things – I have a family, I work crazy hours at work, I am the Chairman of a very complex non-profit board plus I am volunteering on the Ad-Rodeo Sponsorship Committee, oh and I will be helping with Communications for CADE (Canadian Association of Drilling Engineers), so clearly I don’t have time – and my body would likely break from attempting this crazy feat.

But over the course of two weeks I got thinking – why not just jump in with both feet? I will get in shape, have some fun with my friends, be a good example for my family and learn a lot doing it. So I agreed to do my first mini-triathlon – I said to myself “why not?”.

I also asked another friend if she would like to join me – she feels the same way I do (her first reaction was “are you crazy!”), but she is amazing and open so she is also jumped in with both feet.

So my friend has positively influenced one person in her direct network, and another person in her extended network, and I am sure the energy will keep flowing.

Maybe it is our obligation to our networks to say YES more often.

Let’s raise our glasses of Gatorade, and cheers to saying YES to new and exciting things this year, it not only helps us experience life – but it helps our network (and vice versa!).

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

January 21st, 2010

Is Your FACE Important To Your Blogging Success?

Is it important to put a face and a personality to my business and blog? Should I use a logo or picture for my profiles on Blogger and Twitter?

The word on Twitter is that it is highly recommended to have a picture on your profile – and that if you don’t people won’t trust you as much as they would with a real profile picture along side your name.

So personality and your mug shot do count right?

I often feel the need to like the author of the blog that I am following. And I have found myself straying away from blogs where I am beginning not to like the person – even though these people have very good blogs with very relevant and useful information.

Getting people to like you is important for your blog

I have felt a bit special when Mitch Joel (Six Pixels of Seperation @mitchjoel) sent me a DM (direct message on Twitter), and when Liz Strauss (www.successful-blog.com @lizstrauss) mentioned (thanked) me on Twitter for mentioning her articles and blogs – I even sent her a message asking what time is a good time to post blogs – and she replied (to little old me!) quite quickly. I don’t think I would have had that interaction without Twitter.

And what that interaction does is make me feel closer to Liz and Mitch, it makes me like them more, and it makes me more loyal to thier brand, and yes I feel that I like Mitch and Liza as people, even though I have never met them – I like their brand.

Social Media has changed the way we commit to brands. The shift in branding has put faces to brands and accessibility to these people that makes us feels like you can reach out and touch them.

So do we want our customers or fans to feel like they can reach out and touch us? (you know what I mean!). That is what Social Media is all about today.

Yes you can build a business and a brand that is at an arms length from customers, but if you are embracing social media as a marketing tool let down your guard and let people get to know you.

Mixing our personalities with our online brand

It feels imposturous not to inject personality into my blog, as I type along censoring out anything that relates to my family, or my “business learnings” (aka: failures), or what I am wearing while blogging. Would you discredit me because I am writing this in sweatpants while drinking orange juice from a short yellow kids cup? I sure hope not!

Some may believe that your personality is your brand. So here’s to embracing our personalities and injecting them into our blogs. Don`t be shy – people might just like us.

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

January 11th, 2010

How Much Time Do We Need to Spend on Marketing?

Sales and Marketing can be a tedious task to some business owners who would rather be engineering their products or delivering the services they offer. But sales and marketing is an essential task that can help catapult business owner to success (you must have a valuable product or service in order for any marketing efforts to materialize so lets assume you have some star products and services!).

How much time do we have to put into marketing ourselves?

Here are several ways to determine how much time should be alloted to marketing:

% of Your Time:

For business owners that have constant business flowing in you may be able to spend only 10-25% of your time marketing your business.
For new business owners you may need to spend 50-75% of your time marketing.

It is suggested that you track your time (pull out that egg timer, or you can use your iPhone..) so you actually put in the time instead of wondering off to your other business tasks that you may like a lot better! Some suggest that we do the tasks we least like at the beginning of our day – so if you dislike marketing tackle it early on in your day and check it off the to-do list!

Track what is needed with a Sales Pipe Line:

Draw out a sales pipe line (see reference below for more info), ensure that there is activity in each section of the pipeline, if you are closing all your deals and you have nothing in at the top or “the universe” that you can pull down into your pipeline you may need to commit more time to marketing. It’s all about the constant flow of possible business that turns into actual business – keep on pouring (marketing) business into that pipeline.

Compare yourself to your Competition:

If you are a business owner you are a driven person. If you want to stand out against other companies you will have to put in MORE time marketing your business than your fiercest competition is. Write down how much time you think your main competition is spending on marketing, then double that number (you do want to be doubly as successful than your competition don’t you?!) and get marketing.

We need to remind ourselves that it’s all a numbers game, the more people you call and connect with the more opportunity for business. So market everyday for a few hours, fill that pipeline, and strive to put more time and effort in that your competition. Market on!

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com

References:

January 4th, 2010

Why I Give a Tweet

The most common comment I get about my profession is “Why would I care about things like Twitter”.

So here I ask myself the same question: “Why give a Tweet? ”

Here’s why I Tweet:

I found the Marketing Community

The number one reason I Tweet is because I live in Calgary, Alberta – and we do not have a very strong Marketing Community – what I mean by that is I have found it hard to connect with other Marketing professionals. We do not have very many options for courses, seminars or conferences – although this is improving. So I Tweet to meet other Marketing Professionals in Calgary and other areas that I can learn from and relate to – it’s kinda like finding your long lost family. I also get great event postings and course postings, and that is valuable to me.

I don’t want to be left behind

Look, I am in my thirties and felt like I was loosing ground on being “in the loop” and “cool” because I did not have a smart phone and had no Tweeps to speak of. This was a bit terrifying to me. I look at our current older generation and feel they are missing out on some pretty cool things if they have not fully embraced technology. I can say that my smart phone and all of the other cool technologies I use make my life interesting, fun, and efficient – but most of all they have allowed me to feel like I am in the loop – and that is valuable to me.

I am building my network

I think that following valuable** people and them following me is like meeting someone and exchanging business cards. We exchange cards, check out our websites – and now we have another contact to refer work to, ask for quotes, buy products and services from etc. But this is even better than just having someone’s card to pull out and maybe call, I follow their business (or life) on Twitter and see what they need, do they all of sudden need a new computer? Graphic design? A good restaurant? Maybe I can offer my services or refer a friend? That is valuable to me.
** valuable people to me are people that I want to connect with – either to learn from their postings, or to see what my customers are doing to ensure I understand them.

I think Twitter is fun. If you try Twitter and hate it – it is not going to work. It should be a fun and entertaining activity that you get something out of.

Shannon Bowen-Kelsick (sbk)
Twitter: @sbkelsick
contact me: sbk@sbkelsick.com