I am keenly watching and participating in the Oil and Gas Industry’s participation in social media.
Keep track of examples on my specific O&G / social media site called Digg Energy. I posted a brilliant video by Suncor highlighting a dinosaur find and escavation that brands Suncor very well. It is likely one of the best examples I have come across yet.
Social Media has hit Calgary by storm over the past few years, and there is no shortage of quality training for Cowtown. I’ve compiled some of the best events with the best organizers and teachers. You won’t go wrong with any of the following learning opportunities:
Social Media Strategy in 6 Hours
Quickinars May 27, 2011
Presented by Doug Lacombe, President of communicatto – a Digital and PR agency and Jeff Nelson of Anduro Marketing – likely two of the best marketing instructors in Calgary, this session is great for anyone that wants to learn why to venture into social media, and for someone that wants to spend the time creating a strategic plan.
Engaging the Parents, Chariot Carriers Builds Community
Third Tuesday Calgary May 31, 2011
Oh Calgary’s Third Tuesday social media meetup crew…. Usually never on the Third Tuesday of the month! This is one of the best organized and highest quality meetups in the social media space. Third Tuesday chapters are established across Canada and attrack accomplished authors and online authrories. And the crew that attends these events is always a friendly, and very large group. Don’t miss these – they do fill up so join them on Meetup and RSVP early.
Social Media for Oil and Gas Companies
Quickinars June 6, 2011
Dare we say Oil and Gas and social media in the same sentence? There IS a place for Oil and Gas service companies and operators online, and it is not going away. More and more customers are seeking technical performance and product info online, so you might as well figure out how to promote drill bits and rigs on Facebook and Twitter, it can be done.
And I have started to keep track of O & G efforts line, check out this blog: https://diggenergy.wordpress.com/
MediaFresh 2011 Awards
Digital Alberta June 6, 2011
Let’s get fresh, and support our local online creativity! Digital Alberta is promoting and assisting Alberta’s digital media industry as we become an important driver in the Alberta economy. Award categories include Best in Social Media, Mobile Innovation and Best Social Impact.Your Kids are on Facebook? Third Tuesday Calgary June 21, 2011Calgary broadcaster Buzz Bishop will be speaking at June’s Third Tuesday social media meetup ”Parenting the Facebook Generation”. It should prove to be a great talk for any parent manoeuvring the online space as a family. Considering my child has a Twitter account and blog I am very interested to hear Buzz’s opinion’s on children on Facebook. Follow Hipster, Dad, Broadcaster, Writer, Media Strategist Buzz Bishop on Twitter: @buzzbishop
Social Media Shift
Mount Royal University June 23, 2011
All I have to say is SCOTT STRATTEN– nuff said? Okay if you don’t know of Scott he is ranked as one of the top influencers in the world on Twitter. Scott knows marketing, and is a very entertaining and a pretty funny presenter. Check out this short 1 minute YouTube video with Scott, he does yell a bit during the video….
Calgary’s MRU instructor and social media rockstar Ernest Barbaric will also be speaking at this event!
The MRU Shift Conferenceis being organized by some of Calgary’s top online marketing influencers, and by nature of their work is going to shape up to likely be the best social media conference yet to hit Calgary. Be there, or be square.
Social Media for Non-Profits
Quickinars June 24, 2011
And last but not least on is another Quickinars workshop, this one focused on not-for-profits. Doug Lacombe and Jeff Nelson are the foundersof Quickinars, and their vast teaching experience (including U of C and MRU) is making the Quickinars brand a force to be reckoned with. They are extremely knowledgeable, kind and pretty darn funny too – a bonus during any day long workshop.
I am happy to say that the non-profit that is near and dear to my heart – SAS, is hosting this session at our newly updated social enterprise venu1008 hall in Inglewood.
What could make a day more perfect – social media talk and making a spending time with a room full of people changing the world? #heaven
And if you just can’t leave the house to learn… my favourite book right now is Content Rules. GREAT authors and a really great book. You will take in the information, and apply the ideas and skills immediately.
Learn on. Tweet on.
Events are kept upto date on sbk’s marketing events page.Read More
Finally, an Oil and Gas specific Social Media Class! This class is created by Doug Lacombe of communicatto and Jeff Nelson of Anduro Marketing. I have attended workshops by both presenters, and they are fabulous. I am sure anyone that attends this class will learn a lot, and likely have a lot of fun!
Doug and Jeff have offered $50 off if you use code: sbkelsick. I am an affiliate but would absolutley (and did) promote this regardless.
The Course – March 16th:
Are you baffled by all the babble surrounding digital marketing and social media?
Do you wish you could tie it all together and have it all make sense?
Are you unsure if social media even applies to oil and gas or business to business (B2B)?
Then this action-packed day long seminar is for you.
What will you learn?
- Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your stakeholders are?
Oil and gas companies have work to do, even if they choose not engage in social media. Learn how to mitigate risk, work through our “pre-flight checklist” to protect your brand, educate your staff, monitor your online reputation, and develop policies and procedures regarding social media.
- Discover how social media can be your friend or foe in a crisis situation and how to prepare for the new 24/7 news cycle.
- Empower your human resources team to engage in the new “social recruiting” as you compete for labour. Give HR the tools they need to manage employees’ online behaviour.
- Find out how mainstream media and social media interact, and how social media can powerfully amplify your messages if dialog is employed.
- This seminar will help your figure out the do’s and don’ts of your social media and online marketing strategy.
-$50 discount code: sbkelsick
*Early Bird Special: $395 (valid until March 9th)
*Regular Rate: $495
*Association Rate: $295
Register for the Social Media for Oil and Gas Quickinar.Read More
Is the Oil and Gas Industry falling behind in many WOM (Word of Mouth) marketing opportunities and networking opportunities?
How can the Oil and Gas Industry use Social Media to connect with customers and increase sales?
How about posting product and service successes to your Tweeps (aka. Followers)? Your ‘tweeps’ would see the success immediately, rather than hear about it two weeks down the road when the sales rep takes them out for lunch.
Even if the sales rep did tell the customer about it over lunch, are you confident that they know the details and can articulate the value to this customer? Getting a weblink with a one page brochure on the success into your customer’s hands would be smarter, and it would be a measurable marketing task because you can then see who clicks through to your website to learn more.
And don’t fret about saying “Tweeps” in your next Business Development meeting. You have to say it, so expect some laughs from the uninformed, but don’t let that stop your business from capitalizing on a marketing opportunity.
If successes can be broadcast online in a timely manner why wouldn’t you want to do that?
Oil and Gas business to business customers are online, and more are coming online. There are over 3200 individuals in the Twellow Pages under the Oil and Gas Industry and there are 701 individuals on LinkedIn that below to the “Oil and Gas Calgary” group, and that is growing everyday.
Oil and Gas Industry – use social media, I know it will pay off.