Events & Training

Broadcasting Your Personal Brand Social Media Series

Posted on Apr 4, 2014 in Events & Training | 0 comments

Broadcasting Your Personal Brand Social Media Series

9 Week Social Media Series

9 Weeks, of bringing your passion to life, creating your blog, learning and implementing 7 social media tools, and reaping the benefits of being online!

Presented by sbk MARKETING with partner ZaypoProject




Week 1 – Bringing Your Passion to Life ~ Clarifying Your Personal Brand, October 4/2014, 9am-11am

Week 2 – It’s Time to Blog ~ Finding Your Voice, October 11/2014, 9am-11am

Week 3 – LinkedIn ~ Connect Your Network, October 18/2014, 9am-11am

Week 4 – Twitter ~ Tweet That Passion, October 25/2014, 9am-11am

Week 5 – Facebook ~ Broadcast Your Brand, November 1/2014, 9am-11am

Week 6 – Pinterest ~ Sharing Your Interests, November 8/2014, 9am-11am

Week 7 – Instagram ~ Using Photos to Connect, November 15/2014, 9am-11am

Week 8 – Google+ ~ Building Your Community, November 22/2014, 9am-11am

Week 9 – Social Media Dashboards ~ Making Social Easy and Quick! November 29/2014, 9am-11am

Who should attendBroadcasting Your Personal Brand” 9 week social media series:

  • Individuals wanting to broadcast their personal brand on a variety of social media platforms
  • Individuals seeking community and connection around their passion
  • Beginner bloggers
  • Beginner social media users
  • Business owners that want to harness the power of a blog for business growth and use social media tools to find and build their customer base
  • Non-profits ready to capitalize on blogging and social media
  • Individuals that need some time carved out of their busy schedule to write content and promote their work online

What to expect

This 9-week series is designed to give participants a variety of useful information each week and focused on one social media tool a week. Participants will implement their learning’s immediately in class and be assigned out-of-class exercises as well.

Sessions are two hours in duration. The first hour is spent sharing information and the second hour is hands-on behind your computer ~ creating, developing, asking questions and building your online brand.

The sessions will move very quickly and be packed full of information and how-to’s. We will use online resources, books, videos, online communities and handouts that will help participants learn and practice outside of class.

Bonus features

  • Complimentary Blogging Planner
  • Weekly handouts, online resources and how-to guides
  • Weekly challenges and assignments that will ensure learning
  • Google+ Hangout Follow-up Q&A and Blogging Inspiration Session on January 10, 2015 9-10am
  • Complimentary access to “You Need an Email Database and Email Newsletter” online how-to-course
  • Access to Private Google+ Community that will answer your future questions, create a supportive community and keep you blogging!


  • $299 for entire series – early bird rate, until August 1/2014
  • $325 for entire series – after August 1//2014 date


  • Tuxedo Park Hall, 202 29th Ave NE, Calgary AB

Limited seating, register today, you deserve it!

Payment Available via PayPal:


About the Speakers

Shannon Bowen Kelsick sbk MARKETINGShannon Bowen-Kelsick of sbk MARKETING is a marketing professional of 20 years, a blogger and a social media consultant. She has helped businesses, non-profits and individuals build their brand online, one blog post and one tweet at a time. Shannon believes blogging is for everyone, that everyone has a voice and that everyone has valuable thoughts, ideas and experiences to share.

 Here’s what people are saying about Shannon:

“She ignited the audience with ideas and tips to assist them in social media and really inspired everyone to be themselves and to just go for it! “  ~ Benny

“Shannon is one the most open and creative people I have ever worked with.” ~ Eunice

“She’s expert in her field and great at engaging our audience, and at speaking to a wide range of skill levels.” ~ Kath

“She is passionate about what she does, is very generous in sharing her expertise and promoting others”  ~Doug

Kristan Nielson Leadership Training WomenGuest Speaker:

Kristan Nielson of ZaypoProject is a coach, consultant and leader in the field of organizational development. She has worked with thousands of leaders in such industries as oil and gas, mining, government, non-profit, professional services, sports, education, broadcasting, transportation, real estate development, telecommunications, banking, health services, and construction and engineering. With over a decade of experience she has provided 20,000+ hours of consulting, training and coaching services to small, medium and big business.

Email us for more information.

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AB Communications Forum, Calgary Feb 24-25 2014

Posted on Feb 4, 2014 in Events & Training | 0 comments

AB Communications Forum, Calgary Feb 24-25 2014

“Alberta’s Communication Professionals Conference.”

Program snipits:

An example of sessions

  • Telling your story without boring everyone to death with corporate speak
  • The flood is imminent, staying afloat with social media

Workshops on Feb 25th:

  • Engaging stakeholders during a crisis event
  • Web writing with style

Location: Calgary Marriott Downtown Hotel

For more information visit:

Price: $549-$999

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The Gathering. Feb 19-20, 2014

Posted on Feb 2, 2014 in Events & Training | 0 comments

The Gathering. Feb 19-20, 2014

The Gathering – A Society of Cult Brands

Want to get excited about this event? Check out the promo video for The Gathering, it will get you pumped.

A two day conference, put on by Cult, happening on February 19th and 20th 2014 in Banff, Alberta.

Sample sessions:

  • What Great Brands Do
  • Catering to Core Customers
  • The Las Vegas Brand
  • Stay Relevant by Staying Local
  • Behind the Scenes of Viral Campaigns

Register here for The Gathering.


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Calgary Women in Communications Luncheon – May 29, 2013

Posted on May 7, 2013 in Events & Training | 0 comments

Calgary Women in Communications Luncheon – May 29, 2013

Women in Leadership Foundation presents Calgary Women in Communications Luncheon on May 29th 2013 at the Fairmont Palliser.

Panel speakers include:

  • Zahra AL-Harazi – CEO and Creative Director, Foundry Communications
  • Deanne Carson – VP Marketing and External Relations, Calgary Stampede
  • Susan Donlan – VP Corporate Communications, TD Bank Group
  • Ruth Kelly – President and Publisher of Venture Publishing Inc.


  • 11:00am to 12:00pm – Registration and Networking
  • 12:00pm to 12:15pm – WIL Welcome and TD Comments
  • 12:15pm to 12:45pm – Panel Presentation
  • 12:45pm to 1:15pm – Q&A

For more information and to reigister:

Follow Women in Leadership Foundation on Twitter:

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Social Media for Non-Profits Workshop March 11th 2013, Calgary

Posted on Feb 27, 2013 in Events & Training | 0 comments

Social Media for Non-Profits Workshop March 11th 2013, Calgary

This advanced marketing workshop is a private, premiere event being offered to Calgary-based non-profits for the first time. This is your opportunity to learn how to intelligently use social media and digital marketing to engage stakeholders, volunteers, employees and funders.


  • March 11, 2013, 8:30am
  • Bisset School of Business, Mount Royal University, Calgary, AB
  • $100 per person
  • Created and presented by accomplished instructor and speaker: Ernest Barbaric

Five components of the workshop:

  • Advanced Target Market and Stakeholder Profiling
  • Social Media and Digital Marketing Objective Development
  • Crafting the Ideal Digital Marketing Mix
  • Engagement Mapping
  • Content Development Strategies

Each participant will also receive a Minimalist Marketing Strategy Framework workbook that allows you to rapidly prototype your communication strategy. You will walk away with a blueprint for a simple and effective digital marketing plan. These can then be further developed and iterated with your team back at the homebase.

Who should attend:

  • Non-profit executives including CEOs and Executive Directors
  • Corporate marketing and fundraising professionals
  • Community relations
  • PR & CSR staff
  • Event sponsorship and marketing staff

Attendees should have functional knowledge of social media networks to get the most value from our time together. This program is designed in such a way that it can be applied in different organizations including youth development, community development, environment, advocacy, health care, education, philanthropy, religion, arts and culture – with an emphasis on organizations that focus on social impact.

Registration closes March 6, 2013

Learn more here.

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Calgary: A WordPress Primer – full day of basic WordPress instruction

Posted on Feb 12, 2013 in Events & Training | 4 comments

Calgary: A WordPress Primer – full day of basic WordPress instruction

The following info from the fabulous John Smiley – organizer of “The Calgary WordPress Meetup Group”. At the time of this posting, I think there are only two spots left!

Register now: A WordPress Primer – full day of basic WordPress instruction


This special meeting of the Calgary WordPress Meetup Group is a one-day primer about the world’s best online publishing platform, WordPress.

This day-long meetup is intended for users with limited experience with the technical aspects of WordPress. You may have only heard of WordPress, or you may have used it for publishing your blog for years, but you have very limited exposure to actually customizing your WordPress installation. Intermediate users will find this to be too basic for your interests.


A fee of $20 applies to this day-long meetup. Proceeds will be donated to Brown Bagging Calgary Kid Society. Tax receipts will not be provided.

What to bring:

  • Most of the day will be a lecture format, but bring your laptop long with you as there will be a workshop portion during the lunch break.
  • We are not anticipating being able to accommodate special dietary needs. should you have such needs, please come prepared with your own lunch.
  • While we’re not going to need your credit card again, if you are registering a domain name or setting up web hosting during the lunchtime workshop, having a way to pay for those things online will be vital.

About the Presenter:

Marshall Stevenson is a Calgary based internet marketer and digital content creator using web design, development and podcasting. He’s been designing websites since 1995 and working in a WordPress world since version 1.2.1 — or about October 2004. His passions are impacting others in a positive way to affect change in the world — in other words, let’s get your message out!


9:00 am to 9:50 am – .org versus .com

You can use WordPress on their own site (, or by self-hosting under your own domain name ( You’ll learn the pros and cons of each. The remainder of the day will be on the presumption that you will be self-hosting your website, though many of the topics will be applicable to both kinds of WordPress usage.

10:00 am to 10:50 am – Themes and essential plugins

Learn more about what themes are and how you will use them. Discover how to find themes that will work for your site, and how to install them onto your server. Learn the essential plugins that you want on your website to extend the functionality of WordPress.

11:00 am to 11:50 am – Theme customization

If you use the same theme that thousands of other people use, your website will look like thousands of other websites. In this module, you will learn more about changes that you can make to the default theme, as well as learn the basics about custom theme building.

12:00 pm to 1:15 pm – Lunchtime workshop (lunch provided by ING DIRECT)

This working lunch will provide you the chance to mingle with other attendees, as well as get customized help with things like registering a domain name, setting up web hostings, installing WordPress on your host, troubleshooting problems with your existing website, etc. Definitely bring your laptop with you for maximum benefit during the workshop.

1:30 pm to 2:20 pm – SEO and media library best practices

This hour is dedicated to teaching you the basics of search engine optimization (SEO) and how to use your WordPress media library. SEO is the phrase ascribed to a wide-range of practices that will help Google and other search engines to best understand what kind of content that you offer and present it to people searching for those topics. Proper use of your media library will not only help to make your site run better, but can even help with your Google ranking.

2:30 pm to 3:20 pm – Site structure

Learn more about how to properly set up your site to begin with. Learn the difference between categories and tags, and why you wish to use each. Make changes to the way that WordPress displays the addresses that lead to different parts of your website.

3:30 pm to 4:20 pm – Social media integration, marketing, and promotion

A website is no longer just an island of information. With millions (billions?) of websites on the Internet, you can’t just expect to “build it and they will come”. Learn the art of promoting your website so that you can achieve your likely goal, getting interested people to visit and read what it is that you offer.

4:30 pm to 5:00 pm – Wrap-up, questions, and a few additional tips

In the last portion of the day, we’ll deal with any questions that didn’t previously get answered, offer some additional tips on where to learn more about WordPress, and wrap up the day’s learning.

To Register: A WordPress Primer – full day of basic WordPress instruction

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