Events & Training

Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

Posted on Oct 14, 2014 in Events & Training | 0 comments

Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

We completed Week #2 of the 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) this past Saturday morning.

I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

 

We discussed:

  • What is a blog?
  • Why blog?
  • Blog platform choices: WordPress vs Blogger
  • What to write about
  • Where to find content
  • How to write
  • SEO basics
  • WordPress site statistic examples
  • Honing and communicating your passion/brand
  • How to make things easier

The workshop was lively with debate and thoughtful questions. We talked about personal blogs and does anyone really read them when bloggers are blogging about what they ate… we agreed that there is an audience for nearly anything, and that each blogger will have a certain niche and certain following.

We did focus more on business and ogranizational blogging. We discussed how to manage comments or block “trolls”, how to use different authors and perspectives when authoring articles and the importance of clicking publish and not over-proofreading our articles.

The future workshops are full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet that each attendee took home. The resource sheet has some articles, podcasts and blogs listed for further blogging training and learning.

And here are a few pictures from the day.

See Week #1′s summary here.

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Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Posted on Oct 4, 2014 in Events & Training | 0 comments

Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Our 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) started today (October 4, 2014)! I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

This is not only a social media series. The idea of the series is to bring out authenticity, personality, uniqueness and passion in what we do. Then once we are clear on who we are and what our current path is, how do you use social media to connect, broadcast and promote what you are doing?

Kristan Nielson of Zaypo.ca (Conscious Leadership) and PeopleLead.ca (Work Culture) kicked off the series today with two hour session on developing your passion and lifework. I believe the group received a different experience than they may have expected! We discussed:

  • WHY we do what we do
  • What our passion and lifework is
  • What is important to us
  • Who we believe has been inspirational leaders
  • What is our stake in the ground? (what are we guided by that we are unwilling to compromise)
  • How do our passions empower us when we communicate online?

Kristan asked me after the session how I think it went, and the first thing that came to mind was “this is important work” (as most attendees really did work hard to answer some of the questions about themselves) and “this work is important to me”. Reaffirming what my current passion is: encouraging others to determine and articulate what they want to do and to communicate it online.

It was an energizing, entertaining, challenging session. We will move into week two next Saturday (October 11, 2014) with blogging where we will be starting to talk about messaging, content and blogging tools to get our messages out, to “find our people”, and to hone our personal brand.

The workshop is full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet we used today that has some readings and some videos listed to help everyone develop and hone their passion.

Kristan found a great article on “How to Brand Yourself on Social Media” by fast company.

And here are a few pictures from today!

Today’s ‘Resource Sheet‘ here.

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Broadcasting Your Personal Brand Social Media Series

Posted on Apr 4, 2014 in Events & Training | 0 comments

Broadcasting Your Personal Brand Social Media Series

9 Week Social Media Series

9 Weeks, of bringing your passion to life, creating your blog, learning and implementing 7 social media tools, and reaping the benefits of being online!

Presented by sbk MARKETING with partner ZaypoProject

 

 

2014 Sessions, 9am-11am

Oct 4 - Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Oct 11 – It’s Time to Blog ~ Finding Your Voice

Oct 18 – LinkedIn ~ Connect Your Network

Oct 25 – Twitter ~ Tweet That Passion

Nov 1 – Facebook ~ Broadcast Your Brand

Nov 8 – Pinterest ~ Sharing Your Interests

Nov 15 – Instagram ~ Using Photos to Connect

Nov 22 – Google+ ~ Building Your Community

Nov 29 – Social Media Dashboards ~ Making Social Easy and Quick!

Who should attendBroadcasting Your Personal Brand” 9 week social media series:

  • Individuals wanting to broadcast their personal brand on a variety of social media platforms
  • Individuals seeking community and connection around their passion
  • Beginner bloggers
  • Beginner social media users
  • Business owners that want to harness the power of a blog for business growth and use social media tools to find and build their customer base
  • Non-profits ready to capitalize on blogging and social media
  • Individuals that need some time carved out of their busy schedule to write content and promote their work online

What to expect

This 9-week series is designed to give participants a variety of useful information each week and focused on one social media tool a week. Participants will implement their learning’s immediately in class and be assigned out-of-class exercises as well.

Sessions are two hours in duration. The first hour is spent sharing information and the second hour is hands-on behind your computer ~ creating, developing, asking questions and building your online brand.

The sessions will move very quickly and be packed full of information and how-to’s. We will use online resources, books, videos, online communities and handouts that will help participants learn and practice outside of class.

Bonus features

  • Complimentary Blogging Planner
  • Weekly handouts, online resources and how-to guides
  • Weekly challenges and assignments that will ensure learning
  • Google+ Hangout Follow-up Q&A and Blogging Inspiration Session on January 10, 2015 9-10am
  • Complimentary access to “You Need an Email Database and Email Newsletter” online how-to-course
  • Access to Private Google+ Community that will answer your future questions, create a supportive community and keep you blogging!

Cost:

  • $299 for entire series – early bird rate, until August 1/2014
  • $325 for entire series – after August 1//2014 date

Location:

  • sbk MARKETING’s office, The Commons (in Ramsay) #150, 1900 11 Street SE
    Calgary, Alberta, Canada  T2G 3G2

The Commons sbk MARKETING Calgary

Limited seating, register today, you deserve it!

   Payment Available via PayPal:




 

About the Speakers

Shannon Bowen Kelsick sbk MARKETING Shannon Bowen-Kelsick of sbk MARKETING is a marketing professional of 20 years, a blogger and a social media consultant. She has helped businesses, non-profits and individuals build their brand online, one blog post and one tweet at a time. Shannon believes blogging is for everyone, that everyone has a voice and that everyone has valuable thoughts, ideas and experiences to share.

 Here’s what people are saying about Shannon:

“She ignited the audience with ideas and tips to assist them in social media and really inspired everyone to be themselves and to just go for it! “  ~ Benny

“Shannon is one the most open and creative people I have ever worked with.” ~ Eunice

“She’s expert in her field and great at engaging our audience, and at speaking to a wide range of skill levels.” ~ Kath

“She is passionate about what she does, is very generous in sharing her expertise and promoting others”  ~Doug

Kristan Nielson Leadership Training Women Guest Speaker:

Kristan Nielson of ZaypoProject is a coach, consultant and leader in the field of organizational development. She has worked with thousands of leaders in such industries as oil and gas, mining, government, non-profit, professional services, sports, education, broadcasting, transportation, real estate development, telecommunications, banking, health services, and construction and engineering. With over a decade of experience she has provided 20,000+ hours of consulting, training and coaching services to small, medium and big business.

Email us for more information.

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AB Communications Forum, Calgary Feb 24-25 2014

Posted on Feb 4, 2014 in Events & Training | 0 comments

AB Communications Forum, Calgary Feb 24-25 2014

“Alberta’s Communication Professionals Conference.”

Program snipits:

An example of sessions

  • Telling your story without boring everyone to death with corporate speak
  • The flood is imminent, staying afloat with social media

Workshops on Feb 25th:

  • Engaging stakeholders during a crisis event
  • Web writing with style

Location: Calgary Marriott Downtown Hotel

For more information visit: http://swanseacommunications.com/event-management/ab-communications-forum/

Price: $549-$999

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The Gathering. Feb 19-20, 2014

Posted on Feb 2, 2014 in Events & Training | 0 comments

The Gathering. Feb 19-20, 2014

The Gathering – A Society of Cult Brands

Want to get excited about this event? Check out the promo video for The Gathering, it will get you pumped.

A two day conference, put on by Cult, happening on February 19th and 20th 2014 in Banff, Alberta.

Sample sessions:

  • What Great Brands Do
  • Catering to Core Customers
  • The Las Vegas Brand
  • Stay Relevant by Staying Local
  • Behind the Scenes of Viral Campaigns

Register here for The Gathering.

 

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Calgary Women in Communications Luncheon – May 29, 2013

Posted on May 7, 2013 in Events & Training | 0 comments

Calgary Women in Communications Luncheon – May 29, 2013

Women in Leadership Foundation presents Calgary Women in Communications Luncheon on May 29th 2013 at the Fairmont Palliser.

Panel speakers include:

  • Zahra AL-Harazi – CEO and Creative Director, Foundry Communications
  • Deanne Carson – VP Marketing and External Relations, Calgary Stampede
  • Susan Donlan – VP Corporate Communications, TD Bank Group
  • Ruth Kelly – President and Publisher of Venture Publishing Inc.

Agenda:

  • 11:00am to 12:00pm – Registration and Networking
  • 12:00pm to 12:15pm – WIL Welcome and TD Comments
  • 12:15pm to 12:45pm – Panel Presentation
  • 12:45pm to 1:15pm – Q&A

For more information and to reigister: http://womeninleadership-calgary.com/women-in-communications-luncheon-may-29-2013/

Follow Women in Leadership Foundation on Twitter: https://twitter.com/WIL_Fdn

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