Events & Training

Week 4 Summary: Twitter ~ Tweet that Passion

Posted on Oct 25, 2014 in Events & Training | 0 comments

Week 4 Summary: Twitter ~ Tweet that Passion

Today we completed week #4 of the 9 Week Social Media Series.

For the complete presentation visit slideshare here.

A resource sheet was handed out for further learning about Twitter and business strategy. Find the Twitter resource sheet here.

What we covered today:

  • Statistics (demographcis) and current growth of Twitter
  • Example of a good Twitter Profile
  • Tweeting for engagement (tweet less than 140 chars)
  • Using hashtags increases engagement
  • Tweeting links that provide value to your audience
  • How to track clickthroughs on the links you share
  • Using pictures in your tweets and thinking forward to what pictures would be ideal
  • Replying in Twitter – remember to the use the . before the person`s handle!
  • How to use mentions to build your network and connections
  • Asking for Retweets, it works!
  • Some cool examples of good tweets
  • When to tweet
  • Advanced Search on Twitter – how to use it… very cool
  • Lists and members
  • When you make a mistake on Twitter what are the options
  • Tools to making Twitter easier (Hootsuite and SproutSocial)

We had a four legged friend join us today, BIG dog!!! And a great attendee I might add.

Next we talk Facebook!

See Week #3′s summary here (LinkedIn)

See Week #2′s summary here (Blogging)

See Week #1′s summary here (Finding your passion and clarifying your personal brand)

 

 

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Week 3 Summary: LinkedIn ~ Connect Your Network

Posted on Oct 24, 2014 in Events & Training | 0 comments

Week 3 Summary: LinkedIn ~ Connect Your Network

Week #3 is complete! Last Saturday we completed Week #3 of the 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series).

I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

We discussed:

  • Your LinkedIn Profile – be sure to customize your headline
  • Your LinkedIn Public Profile
  • Sections to consider: Background, Experience, Skills and Expertise, Education, Volunteer Experiences and Causes, Interests, Personal Details, Advice for those contacting you, Honors and Awards, Languages
  • All the sections can be moved up and down, depending on what you want to highlight first
  • How to do LinkedIn Introductions
  • How to add connections
  • How to use advanced search
  • Groups and how to find demographics of groups
  • Settings including how to hide your profile when you look at other’s profiles

The LinkedIn topic has much more than just two hours to fill. We quickly touched on the above topics.

What I really enjoyed about this class was the dicussion on what one wants to portray about themselves and how comfortable we are listing our achievements and what we are good at. One attendee is thinking about future volunteer work she is interested in and how LinkedIn might help her travel down that path, another attendee pointed about how interesting and useful it could be to see what friends from the past were doing in their career and how those connections may enable him to make connections with friends of friends. The session had debate and many different viewpoints of how a tool like this could be used, and how it also may not be needed, always an interesting couple of hours! And of course we had some pretty good laughs too, essential to any sbk event!

Next Saturday, we are tackling one of my favorite tools: Twitter.The future workshops are full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet that each attendee took home. The resource sheet has some articles, podcasts and blogs listed for further blogging training and learning.

See Week #2′s summary here (Blogging)

See Week #1′s summary here (Finding your passion and clarifying your personal brand)

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Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

Posted on Oct 14, 2014 in Events & Training | 0 comments

Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

We completed Week #2 of the 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) this past Saturday morning.

I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

 

We discussed:

  • What is a blog?
  • Why blog?
  • Blog platform choices: WordPress vs Blogger
  • What to write about
  • Where to find content
  • How to write
  • SEO basics
  • WordPress site statistic examples
  • Honing and communicating your passion/brand
  • How to make things easier

The workshop was lively with debate and thoughtful questions. We talked about personal blogs and does anyone really read them when bloggers are blogging about what they ate… we agreed that there is an audience for nearly anything, and that each blogger will have a certain niche and certain following.

We did focus more on business and ogranizational blogging. We discussed how to manage comments or block “trolls”, how to use different authors and perspectives when authoring articles and the importance of clicking publish and not over-proofreading our articles.

The future workshops are full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet that each attendee took home. The resource sheet has some articles, podcasts and blogs listed for further blogging training and learning.

And here are a few pictures from the day.

See Week #1′s summary here.

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Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Posted on Oct 4, 2014 in Events & Training | 0 comments

Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Our 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) started today (October 4, 2014)! I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

This is not only a social media series. The idea of the series is to bring out authenticity, personality, uniqueness and passion in what we do. Then once we are clear on who we are and what our current path is, how do you use social media to connect, broadcast and promote what you are doing?

Kristan Nielson of Zaypo.ca (Conscious Leadership) and PeopleLead.ca (Work Culture) kicked off the series today with two hour session on developing your passion and lifework. I believe the group received a different experience than they may have expected! We discussed:

  • WHY we do what we do
  • What our passion and lifework is
  • What is important to us
  • Who we believe has been inspirational leaders
  • What is our stake in the ground? (what are we guided by that we are unwilling to compromise)
  • How do our passions empower us when we communicate online?

Kristan asked me after the session how I think it went, and the first thing that came to mind was “this is important work” (as most attendees really did work hard to answer some of the questions about themselves) and “this work is important to me”. Reaffirming what my current passion is: encouraging others to determine and articulate what they want to do and to communicate it online.

It was an energizing, entertaining, challenging session. We will move into week two next Saturday (October 11, 2014) with blogging where we will be starting to talk about messaging, content and blogging tools to get our messages out, to “find our people”, and to hone our personal brand.

The workshop is full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet we used today that has some readings and some videos listed to help everyone develop and hone their passion.

Kristan found a great article on “How to Brand Yourself on Social Media” by fast company.

And here are a few pictures from today!

Today’s ‘Resource Sheet‘ here.

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Broadcasting Your Personal Brand Social Media Series

Posted on Apr 4, 2014 in Events & Training | 0 comments

Broadcasting Your Personal Brand Social Media Series

9 Week Social Media Series

9 Weeks, of bringing your passion to life, creating your blog, learning and implementing 7 social media tools, and reaping the benefits of being online!

Presented by sbk MARKETING with partner ZaypoProject

 

 

2014 Sessions, 9am-11am

Oct 4 - Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Oct 11 – It’s Time to Blog ~ Finding Your Voice

Oct 18 – LinkedIn ~ Connect Your Network

Oct 25 – Twitter ~ Tweet That Passion

Nov 1 – Facebook ~ Broadcast Your Brand

Nov 8 – Pinterest ~ Sharing Your Interests

Nov 15 – Instagram ~ Using Photos to Connect

Nov 22 – Google+ ~ Building Your Community

Nov 29 – Social Media Dashboards ~ Making Social Easy and Quick!

Who should attendBroadcasting Your Personal Brand” 9 week social media series:

  • Individuals wanting to broadcast their personal brand on a variety of social media platforms
  • Individuals seeking community and connection around their passion
  • Beginner bloggers
  • Beginner social media users
  • Business owners that want to harness the power of a blog for business growth and use social media tools to find and build their customer base
  • Non-profits ready to capitalize on blogging and social media
  • Individuals that need some time carved out of their busy schedule to write content and promote their work online

What to expect

This 9-week series is designed to give participants a variety of useful information each week and focused on one social media tool a week. Participants will implement their learning’s immediately in class and be assigned out-of-class exercises as well.

Sessions are two hours in duration. The first hour is spent sharing information and the second hour is hands-on behind your computer ~ creating, developing, asking questions and building your online brand.

The sessions will move very quickly and be packed full of information and how-to’s. We will use online resources, books, videos, online communities and handouts that will help participants learn and practice outside of class.

Bonus features

  • Complimentary Blogging Planner
  • Weekly handouts, online resources and how-to guides
  • Weekly challenges and assignments that will ensure learning
  • Google+ Hangout Follow-up Q&A and Blogging Inspiration Session on January 10, 2015 9-10am
  • Complimentary access to “You Need an Email Database and Email Newsletter” online how-to-course
  • Access to Private Google+ Community that will answer your future questions, create a supportive community and keep you blogging!

Cost:

  • $299 for entire series – early bird rate, until August 1/2014
  • $325 for entire series – after August 1//2014 date

Location:

  • sbk MARKETING’s office, The Commons (in Ramsay) #150, 1900 11 Street SE
    Calgary, Alberta, Canada  T2G 3G2

The Commons sbk MARKETING Calgary

Limited seating, register today, you deserve it!

   Payment Available via PayPal:




 

About the Speakers

Shannon Bowen Kelsick sbk MARKETING Shannon Bowen-Kelsick of sbk MARKETING is a marketing professional of 20 years, a blogger and a social media consultant. She has helped businesses, non-profits and individuals build their brand online, one blog post and one tweet at a time. Shannon believes blogging is for everyone, that everyone has a voice and that everyone has valuable thoughts, ideas and experiences to share.

 Here’s what people are saying about Shannon:

“She ignited the audience with ideas and tips to assist them in social media and really inspired everyone to be themselves and to just go for it! “  ~ Benny

“Shannon is one the most open and creative people I have ever worked with.” ~ Eunice

“She’s expert in her field and great at engaging our audience, and at speaking to a wide range of skill levels.” ~ Kath

“She is passionate about what she does, is very generous in sharing her expertise and promoting others”  ~Doug

Kristan Nielson Leadership Training Women Guest Speaker:

Kristan Nielson of ZaypoProject is a coach, consultant and leader in the field of organizational development. She has worked with thousands of leaders in such industries as oil and gas, mining, government, non-profit, professional services, sports, education, broadcasting, transportation, real estate development, telecommunications, banking, health services, and construction and engineering. With over a decade of experience she has provided 20,000+ hours of consulting, training and coaching services to small, medium and big business.

Email us for more information.

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AB Communications Forum, Calgary Feb 24-25 2014

Posted on Feb 4, 2014 in Events & Training | 0 comments

AB Communications Forum, Calgary Feb 24-25 2014

“Alberta’s Communication Professionals Conference.”

Program snipits:

An example of sessions

  • Telling your story without boring everyone to death with corporate speak
  • The flood is imminent, staying afloat with social media

Workshops on Feb 25th:

  • Engaging stakeholders during a crisis event
  • Web writing with style

Location: Calgary Marriott Downtown Hotel

For more information visit: http://swanseacommunications.com/event-management/ab-communications-forum/

Price: $549-$999

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