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Week 4 Summary: Twitter ~ Tweet that Passion

Posted on Oct 25, 2014 in Events & Training | 0 comments

Week 4 Summary: Twitter ~ Tweet that Passion

Today we completed week #4 of the 9 Week Social Media Series.

For the complete presentation visit slideshare here.

A resource sheet was handed out for further learning about Twitter and business strategy. Find the Twitter resource sheet here.

What we covered today:

  • Statistics (demographcis) and current growth of Twitter
  • Example of a good Twitter Profile
  • Tweeting for engagement (tweet less than 140 chars)
  • Using hashtags increases engagement
  • Tweeting links that provide value to your audience
  • How to track clickthroughs on the links you share
  • Using pictures in your tweets and thinking forward to what pictures would be ideal
  • Replying in Twitter – remember to the use the . before the person`s handle!
  • How to use mentions to build your network and connections
  • Asking for Retweets, it works!
  • Some cool examples of good tweets
  • When to tweet
  • Advanced Search on Twitter – how to use it… very cool
  • Lists and members
  • When you make a mistake on Twitter what are the options
  • Tools to making Twitter easier (Hootsuite and SproutSocial)

We had a four legged friend join us today, BIG dog!!! And a great attendee I might add.

Next we talk Facebook!

See Week #3′s summary here (LinkedIn)

See Week #2′s summary here (Blogging)

See Week #1′s summary here (Finding your passion and clarifying your personal brand)

 

 

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Week 3 Summary: LinkedIn ~ Connect Your Network

Posted on Oct 24, 2014 in Events & Training | 0 comments

Week 3 Summary: LinkedIn ~ Connect Your Network

Week #3 is complete! Last Saturday we completed Week #3 of the 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series).

I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

We discussed:

  • Your LinkedIn Profile – be sure to customize your headline
  • Your LinkedIn Public Profile
  • Sections to consider: Background, Experience, Skills and Expertise, Education, Volunteer Experiences and Causes, Interests, Personal Details, Advice for those contacting you, Honors and Awards, Languages
  • All the sections can be moved up and down, depending on what you want to highlight first
  • How to do LinkedIn Introductions
  • How to add connections
  • How to use advanced search
  • Groups and how to find demographics of groups
  • Settings including how to hide your profile when you look at other’s profiles

The LinkedIn topic has much more than just two hours to fill. We quickly touched on the above topics.

What I really enjoyed about this class was the dicussion on what one wants to portray about themselves and how comfortable we are listing our achievements and what we are good at. One attendee is thinking about future volunteer work she is interested in and how LinkedIn might help her travel down that path, another attendee pointed about how interesting and useful it could be to see what friends from the past were doing in their career and how those connections may enable him to make connections with friends of friends. The session had debate and many different viewpoints of how a tool like this could be used, and how it also may not be needed, always an interesting couple of hours! And of course we had some pretty good laughs too, essential to any sbk event!

Next Saturday, we are tackling one of my favorite tools: Twitter.The future workshops are full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet that each attendee took home. The resource sheet has some articles, podcasts and blogs listed for further blogging training and learning.

See Week #2′s summary here (Blogging)

See Week #1′s summary here (Finding your passion and clarifying your personal brand)

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Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

Posted on Oct 14, 2014 in Events & Training | 0 comments

Week 2 Summary: It’s Time to Blog ~ Finding Your Voice

We completed Week #2 of the 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) this past Saturday morning.

I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

 

We discussed:

  • What is a blog?
  • Why blog?
  • Blog platform choices: WordPress vs Blogger
  • What to write about
  • Where to find content
  • How to write
  • SEO basics
  • WordPress site statistic examples
  • Honing and communicating your passion/brand
  • How to make things easier

The workshop was lively with debate and thoughtful questions. We talked about personal blogs and does anyone really read them when bloggers are blogging about what they ate… we agreed that there is an audience for nearly anything, and that each blogger will have a certain niche and certain following.

We did focus more on business and ogranizational blogging. We discussed how to manage comments or block “trolls”, how to use different authors and perspectives when authoring articles and the importance of clicking publish and not over-proofreading our articles.

The future workshops are full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet that each attendee took home. The resource sheet has some articles, podcasts and blogs listed for further blogging training and learning.

And here are a few pictures from the day.

See Week #1′s summary here.

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Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Posted on Oct 4, 2014 in Events & Training | 0 comments

Week 1 Summary: Bringing Your Passion to Life ~ Clarifying Your Personal Brand

Our 9 Week Social Media Series (Broadcasting Your Personal Brand Social Media Series) started today (October 4, 2014)! I created the series because what I know, is that my passion is to encourage, enable and support others to develop their passion and communicate their passion to the world.

This is not only a social media series. The idea of the series is to bring out authenticity, personality, uniqueness and passion in what we do. Then once we are clear on who we are and what our current path is, how do you use social media to connect, broadcast and promote what you are doing?

Kristan Nielson of Zaypo.ca (Conscious Leadership) and PeopleLead.ca (Work Culture) kicked off the series today with two hour session on developing your passion and lifework. I believe the group received a different experience than they may have expected! We discussed:

  • WHY we do what we do
  • What our passion and lifework is
  • What is important to us
  • Who we believe has been inspirational leaders
  • What is our stake in the ground? (what are we guided by that we are unwilling to compromise)
  • How do our passions empower us when we communicate online?

Kristan asked me after the session how I think it went, and the first thing that came to mind was “this is important work” (as most attendees really did work hard to answer some of the questions about themselves) and “this work is important to me”. Reaffirming what my current passion is: encouraging others to determine and articulate what they want to do and to communicate it online.

It was an energizing, entertaining, challenging session. We will move into week two next Saturday (October 11, 2014) with blogging where we will be starting to talk about messaging, content and blogging tools to get our messages out, to “find our people”, and to hone our personal brand.

The workshop is full, but we may have one attendee that can’t attend every session. If you are are interested in attending one or two sessions please email me and let me know what dates you are available and I will put you on the waitlist.

I have attached the resource sheet we used today that has some readings and some videos listed to help everyone develop and hone their passion.

Kristan found a great article on “How to Brand Yourself on Social Media” by fast company.

And here are a few pictures from today!

Today’s ‘Resource Sheet‘ here.

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“One-on-one marketing is HERE” ~Gary Vaynerchuk

Posted on Aug 20, 2014 in Marketing Quotes | 0 comments

Gary Vaynerchuk One on one marketing meme sbk MARKETING

One of my favorite speakers, Gary Varynerchuk (@garyvee) speaking at Nordic eCommerce Summit in 2012

What the video here: https://www.youtube.com/watch?v=7DUc0vpEO94

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