This morning I was listening to my favorite Marketing Podcast, Six Pixels of Separation with Mitch Joel and had my interest peaked by Geoff Livingston, and his new (released in May 2011) book “The Fifth Estate – How to Create and Sustain a Winning Social Media Strategy”.
What I am particularly interested in is Geoff’s knowledge and passion for cause marketing. He focuses on cause marketing and was speaking about online fundraising and other nonprofit and social enterprise related topics.
Geoff is doing something that I am totally going to take advantage of, he is offering his new book, for free, via 15 minute podcasts on his Tumblr blog. He has already posted 14 podcasts.
Hope you enjoy!
Wednesday, August 10th, 2011, 6:50 am | 
Marketing Book Review, Podcasting | 
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